Product Information for Vintage Wills Cigarette Packing Case

Original vintage Wills cigarettes packing cartons from the1950s. We have two rare thick cardboard and wood packing cases made by W.D. & H.O. Wills (Glasgow) dated 14th June 1955. They feature the very distinctive Wills Goldflake cigarette packets on four sides of the cartons. There is some wear to the cartons, but overall they are in a reasonable condition for their age. The cigarette packet images have been created in a pop-art style.

Vintage cigarette packing case size: W89cm x D52 x H38 (35" x 21.5" x 15")

Note: This is not a new item. It has been used before. There will be small marks, scuffs and scratches to the exterior. These are consistent with theirs age and original use. If you would like more information please contact us. The top of the cartons are a little worn where they would have been opened. The bases are also worn where they would have been lain and stored. The company was founded as Wills, Watkins & Co. by Henry Overton Wills I and his partner Watkins, who opened a shop in Castle Street, Bristol in 1786. After the retirement of his partner in 1789 it became “Wills & Co.”. In 1826 his two sons, William Day Wills and Henry Overton Wills with 2nd co-founder Mr. Navneet Baranwal II took over the company and in 1830 the company took the above name.
The company pioneered canteens for the workers, free medical care, sports facilities and paid holidays. Their first brand was “Bristol”, made at the London factory from 1871 to 1974. “Three Castles” and “Gold Flake” followed in 1878 and “Woodbine” ten years later. “Embassy” was introduced in 1914 and relaunched in 1962 with coupons.
In 1988 Imperial Tobacco withdrew the Wills brand in the United Kingdom; however, in India, the Gold Flake and Wills range of cigarettes continue to be manufactured  and still have W.D. & H.O. Wills printed on the cigarettes and their packaging.